Right now I'm doing something that people on the Internet used to do a lot more of, informal reciprocal linking. An example of that would be Bob links to one of Susan's post for good reasons and without any prompting from her, and when Susan finds out that Bob's linked linked to her post, she finds something of Bob's she'd like to link to at her blog. People used to do that automatically back in the day.
And I'm not talking about link farms, web rings, etc. I'm talking about the honest exchange of links without one party pushing the other to do anything. But as more people came online and more marketing schemes came about to formalize reciprocal linking, people began to do it less. Also, I think as more people came online, the web became less about community building and information providing and more about trying to get hits at your blog or website to become famous. JMO.
Checking my stats (the lowest they've ever been because I don't post enough), I saw a lot of hits from Parade Magazine to my article about the music industry and the California band Gooding. It turns out a Parade writer interviewed the band, which is a good thing since Gooding deserves attention.
While poking around at Parade afterward, I discovered this great photo of Michelle Obama. It happens to be in a post by the same writer who linked to my music article.
This picture is from one of the White House Nerd Proms, the one last year. It shows here genuinely laughing at something Jimmy Kimmel's saying. The article at the Parade link, however, covers an amusing exchange between the First Lady and Kimmel in a PSA about her program FNV, (Eat your Fruits and Vegetables) a campaign to brand vegetables the same way junk foods are branded to sound cool to youngsters. The FLOTUS appeared on Kimmel's show last week.