Thursday, October 30, 2008

Maybe Malia Obama Didn't Want to Watch Her Dad, But 33.6 Million Other People Did

According to James Hibberd at The Daily Feed, 33.6 million viewers tuned into Obama's infomercial last night. He runs a TV industry blog, and has links to a fact check, McCain's response, and what other industry professionals said.
Reviews of his infomercial say the candidate managed to pull off a strong half-hour of political messaging. Of course, critics are usually subjected to NBC's "Knight Rider" and CBS sitcoms in this time period, so Obama wasn't exactly kicking "Mad Men" off the air. (Hibberd at The Live Feed)
Reuters also reports that Obama's infomerical topped network primetime ratings.

The 30-minute political ad, which ended with Obama speaking live to a crowd at a Florida rally, ran on CBS, NBC, Fox, and some cable networks, but not ABC which came to the table too late. If you didn't want to watch Obama last night, you could have watched Pushing Daisies on ABC or kids shows and other stuff on cable.

Earlier in the week Michelle Obama appeared on The Tonight Show with Jay Leno (see video here) and was entertaining, but the story I enjoyed most was about the Obama's 10-year-old daughter Malia who expressed concerned about her father's television appearance when she heard he'd be on all the major networks.

"You're gonna be on all the TV. Are you going to interrupt my TV?" Malia asked Barack Obama. Her dad assured her he had not bought tine on Disney and Nickelodeon, and she said "Oh, good," and left the room.

Malia Obama may not have wanted to see her daddy on TV Wednesday night, but apparently lots of other Americans did. Hibberd says Obama's airtime outperformed shows that normally come on during that time slot in the Nielsen ratings. Read his post here.

At BlogHer, women are sharing their thoughts on Obama's ad, both bad and good, and are responding one writer's plea to Hillary supporters to vote in the election on November 4 and not stay home in anger. Here's the link to that.

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