Sunday, January 25, 2009

Vintage Limbaugh Admits Inflame, Entertain is Key to Success

In this old video below, Rush Limbaugh tells the secret of how to succeed in radio, "the formula for making you, the listener, mad." In his own words he makes the point I keep repeating, that he's a media whore who understands what he does generates hatred, but he doesn't care. He doesn't care if he stirs hatred, often expressed through hate speech, whether his rhetoric results in people hating him personally or in people hating others.

It's all about ratings, attention, and keeping listeners. His ego's as big as Alaska and occasionally larger than Jupiter. Limbaugh says in the video:
The formula for making you, the listener, mad hasn't changed a bit, yet people keep falling for it. It amazes me.

... I have found anytime you express an opinion, half the people that hear it are going to disagree with you by law of averages. If you embellish the opinion with confidence and cockiness, then you're getting into generating hatred and so forth. There are a lot of people who would like to be confident about what they think. Most people aren't. Most people are trepid about what they think. And if they are subjected to someone such as myself who's not, it tends to offend them. But the key is knowing that nobody can get everybody to like them.

Keeping in mind that the law of averages indicates that half the people who listen to you are not going to like you, (you've) still got to find a way to make those that don't like you to enjoy listening to your program and that is really the key to the entertainment that people turn on radio to be entertained, entertained, entertained. ... A lot of people say, "Do you really believe the stuff you say?" I don't know. That's for you to figure out. (Rush Limbaugh)

I found this Rush Limbaugh video while tracking down Jamie Foxx's imitation of President Barack Obama, and then I decided to post it. Last week, when Limbaugh said, "I hope Obama fails," I wrote one line because Limbaugh is Limbaugh. I was going to leave it at that, but I ended up using Limbaugh as an example of someone who practices dishonest criticism when I commented on a BlogHer post about dissent and patriotism.

Naturally, someone who agrees with Rush and hopes Obama fails felt she needed to respond to my comment and explain to me what Rush really meant. You can guess how the rest went.

Inflame but cloak as entertainment: I've known this was Rush Limbaugh's philosophy since I used to listen him in the 90s. He's got that cockiness down and is fearless in going after his share of the radio market. He uses mean humor and twists facts, whatever it takes to keep an audience worked up, and justifies it by saying he's delivering a message. I guess his message is "Hate is good, especially if it keeps you voting the way I vote."

I stopped listening. Anything I hear of him today I learn through another news source. Some people listen because, as he says, he knows how to keep even listeners who don't like him. He appeals to spectacle, the draw that keeps you watching a train wreck even when the bloody bodies turn your stomach.

Others listen and buy into what he says, lies/embellishments and all, and that's fine by him, even if the lie provokes resentment of other ethnic groups or an individual. It's all about him and his need to be King of radio.

The man likes to succeed pushing hate and hopes President Obama fails pushing hope.

Rush Limbaugh is a master communicator who embraces the art of ugliness; he's a media whore and verbal sociopath.


William F. DeVault said...

I could not agree with you more. The sad thing is, like Howard Stern or Ann Coulter, he is a facade, pimping a self-image that is contrary to the truth.

Thousands, perhaps millions of people buy into Limbaugh's blather, but even he doesn't believe much of it. He is a performing animal in a zoo of lost ideologues, who care only for their next paycheck and not what damage their word will do.

When we call him a media whore, we are insulting prostitutes everywhere. At least many whores do what they do because they can think of no other path. He's chosen his path, that makes him rich at the detriment of this great country, and revels in it.

Vérité Parlant said...

Good point: "When we call him a media whore, we are insulting prostitutes everywhere." I'm quoting you on Twitter.

AfriDigiDiva said...

You are on point totally. I look forward to seeing more of your writing.

Lovebabz said...

He appeals to the ignorance and stupidity in people...but only those people who are small...ignorant..petty and well stupid.

See folks that like his brand of hatred are narrow-minded anyway and need to have someone lead their small minds to even futher smallness.

Those of us who are smart, well read and are curious about the world see him for what he is. We can't be fooled by the man behind the curtain trick.

You and I and many like us smart, beautiful, well-read, thinkers and all all around badd-asses)like high-brow intellectualism with a full dose of humanity and common sense.

He...Limbaugh is sad and those who listen and follow deserve our prayers.

That shit he's selling will have to sit tight for atleast 4 years...HA!

Jill said...

Spot on as they say. Wow.

I have never listened to him and I actually haven't watched any one - no COlbert, Olbermann, Stewart, Bill Maher etc - none of them - because you know, it's all entertainment mixing w/news. It's one thing to watch and know what you're watching but you have to be careful when you watch or else!

It's a talent, he's got there but frankly, I think it's sick. Life is too short and if capitalism is about doing stuff like that to make a living, I'll stick with my lowly writer work.

Vérité Parlant said...

Malcolm, I'm sorry, but I accidentally deleted your comment when I pushed the wrong button.

I went back and pulled it from cache. Here it is:

Malcolm said: "When I heard Limbaugh say on "Hannity" that he hopes Obama fails, I was like, "drug-addicted talk show host say what?" Limbaugh's way of thinking is defeatist, pure and simple.

By the way, thanks for adding us (Diversity Ink) to your blog roll."

Adding Diversity Ink was my pleasure.

Ted said...

Rush Limbaugh was born in 1951 to an American mom “Millie” and an American dad lawyer & WWII Fighter Pilot in Cape Girardeau, Missouri. Since ‘President’ Obama now wants to silence El Rushbo even before BHO has a chance to try to re-establish the “fairness doctrine” to silence all conservative talk radio, I’ve got three questions (but answers to only two of them):

FIRST QUESTION: Who IS the actual and lawful 44th President of the USA?

ANSWER: Joe Biden

Biden was initially the Acting President for at least 5 minutes under either the Constitution’s Article 2 or the Constitution’s 20th Amendment, from 12:00 Noon 1/20/09, having already taken his Oath of Office and before Obama completed his ‘oath’ at approximately 12:05 PM, 1/20/09. Under the 20th Amendment if the President-elect shall have failed to qualify, or alternatively under Article 2 if the President is unable to discharge the powers and duties, at the time fixed for the beginning of the term, being 12:00 Noon 1/20/09, which ability and/or qualification includes that he take the Article 2 oath “before he enter on the execution of his office,” then either the Presidency shall devolve on the Vice President under Article 2 or the Vice President shall act as President under the 20th Amendment. (The importance of the oath in ‘commencing’ an ‘Obama Presidency’ — rather than merely the 1/20/09 Noon time — is confirmed by the re-take of the ‘oath’ by Obama at the White House on 1/21/09 after the first ‘oath’ was NOT administered by Justice Roberts NOR recited by Obama in the words as required under Article 2.)

This is significant because at such time that the Supreme Court finally rules on the merits on Obama’s disqualification as not being an Article 2 “natural born citizen” (clearly he is NOT under either and/or both of two theories — (1) BHO refuses to show Birth Certificate to deny Kenyan birth/res ipsa loquitur “action speaks for itself” or (2) BHO admits dad was Kenyan/British, not American, citizen at Jr’s birth), Biden’s automatic status (without needing to take a separate Presidential Oath) of being President would be predicated upon four different bases: First, having been Vice President under Article 2; second, having been Vice President-elect under the 20th Amendment; third, having been actual President in the hiatus before Obama took the ‘oath(s)’; and fourth, retroactively deemed President during the full period of the Obama usurpation so that the acts of the Federal Government under the usurpation can be deemed authorized and/or ratified by Biden’s legitimacy.

SECOND QUESTION: Who will be the 45th President?

ANSWER: Hillary Clinton

One must assume that Bill and Hillary Clinton have been aware of all of the above. Biden’s wife recently “let the cat out of the bag” on the Oprah Show that both Biden and Hillary had considered alternatively Veep or Secretary of State, in either case, setting up Hillary to be President on a vote of the Democratic Congress if need be.

THIRD QUESTION: Is Obama an unwitting victim of this troika or a knowing participant?

ANSWER: Yet undetermined.

Vérité Parlant said...

Ted. Obama is the only President of the United States. He is a natural born U.S. citizen who was duly elected by the majority of legal American voters. The following section of the Constitution was adopted in the 30s. Even if we had had no inauguration ceremony because Obama was stuck in an elevator or something at noon Tuesday, he would have still been the legal President of the United States of America, oath or no oath. Legally, it's all time, when the Constitution prescribes the beginning and ending of terms. Our legislators in wisdom made provisions for snaffus to ensure our government transitions from one phase to the next without confusion.

Section 1 of the 20th Amendment, U.S. Constitution:
The terms of the President and Vice President shall end at noon on the 20th day of January, and the terms of Senators and Representatives at noon on the 3d day of January, of the years in which such terms would have ended if this article had not been ratified; and the terms of their successors shall then begin.

U.S. Constitution

Thank you for comment and sharing your intriguing conspiracy theory. I've already answered questions about whether Obama wants to silence people at BlogHer. He does not.

PunditFight said...

I've dedicated an entire blog on this phenomena in punditry, which Rush is the king of - Political Punditry is America is not unlike Pro wrestling.

Combat, psychology, theatrics, villains (heels) and heroes (faces). It really is all show, which Rush proudly acknowledges and embraces. I don't know how healthy that is ultimately to the discourse, knowledge and curiosity of the country.

Mary Lynn Plaisance said...

I couldn't have said it any better!!!!