Based on conversations some of us have been having about what we laugh at in spite of ourselves, BlogHer.com's Suzanne Reisman posted Guilty Pleasures and Feminism. It covers commercials that could or should be deemed sexist that still make us laugh, well, at least some of us.
Her post made me remember that I intended to post a commercial that I watched at least three times in a row Tuesday night and laughed (okay, I salivated a bit too). It's the Old Spice Body Wash "I'm a Man" commercial, which I've embedded below, and I've discovered it's part of a series the company's calling "manmercials." Can't vouch for the rest of them, but the one below got me.
H/T to Maria Niles for letting me know that the man in the manmericial's name is Isaiah Mustafa, and he's on Twitter, and the Ministry of Gossip noticed him too. He's "the man your man could smell like." (and "I'm on a horse.") The MOG article also has video at the end telling how the producers made this video with Mustafa, a former NFL player. (Updated, 6:40 CST)
I caught it on DVR as I was fast-forwarding. Of course, this brother's body is what caught my eye as it whizzed by, but I also saw his facial expressions and thought, "Hey, wait! He's got to be saying something funny." So, I rewound and yes, he was saying some pretty funny stuff, "Look at your man, now back to me," and so forth. This commercial plays on one of the oldest gender stereotpyes, macho man masculinity. Go, Village People!
I laughed at it the same way I laugh at the "Gaston" song in Disney's Beauty and the Beast.
Great satire and the undercurrent is the stereotype of women's expectations of a "real man."