Sunday, June 22, 2008

Unsolicited Product Plug: Sister Schubert's Yeast Rolls

I rarely do this. In fact, it's the first time I've recommended a product since I started this new blog. However, I'm compelled by a good roll to recommend Sister Schubert's Yeast Rolls.

I've baked bread before and don't continue to bake bread because I'm a bread lover who has trouble stopping at one good roll. Tonight my daughter served a tossed salad with chicken with a roll on the side. I ate the salad first and then the roll.

Immediately I knew I had something other than your ordinary store-bought roll in my mouth and asked my daughter where did this come from. She said "From the freezer section at Wal-Mart."

"Okay. Don't bring these back into the house again unless it's a special occasion. I'm afraid I'll eat a whole bag."

I checked out Schubert's website:
In 1989, Sister Schubert was baking her now famous rolls in the kitchen of her home in Troy, Alabama, for her small catering business and for family and friends. That same year, she volunteered to donate some of her rolls to the holiday frozen food fair at her church, and received orders for 80 pans. The following year, Sister had to cut off orders at 200 pans, and in 1991, she filled orders for 300 pans. Patricia, dubbed "Sister" by a sibling, decided she might be on to something really big. She found two commercial ovens at a school surplus auction, borrowed a small chest freezer from her Mom, and bought a 30-quart commercial mixer. Her kitchen and sun porch became a mini-bakery and the dining room a packaging area. She hired three helpers and began with one account, Ingram's Curb Market in Troy, Alabama. After one month she was ready for new markets. (website)
If you would like to try making your own bread, Sister Schubert's site has recipes. Now that's a smart woman. She knows that most people won't take the time to bake good bread if they can pick up the exceptional rolls from their grocer's freezer.

I said "most" people. Some folks really must do it themselves. And I can attest that baking bread well does give one a sense of accomplishment.

You can check this link to see if a store in your area carries Schubert baked goods.

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