Monday, June 15, 2009

Viral? BK's Flame and Brit Piers Morgan's Bod

This may be too stupid for words or it may work as Burger King's latest viral campaign. The burger chain launched a new cologne called Flame a while back, and now has a commercial featuring America's/Britain's Got Talent judge Piers Morgan, who is also winner of one season of Donald Trump's Celebrity Apprentice. I guess Simon Cowell declined.

Is Burger King serious? In a way, the chain may be serious because it did really produce the cologne, which you can buy for $4. Also, it is the same chain that brought us the "I like square butts" commercial featuring children's cartoon character Sponge Bob Square Pants. That campaign didn't sit so well with some parents, but the King laughed in the their faces. (I missed its WhopperSacrifice campaign that was supposedly ingenious.)

BTW, sources report that it's not Morgan's body featured in this ad, but a body double's bod. He denies the double. Oh, he's such a kidder, that Piers.

Read more at UK Mirror.

Here's video. I guess I'm doing my horrible part to move this along as the virus it is.


msladyDeborah said...

There comes a time when enough is just that-enough.

I don't like Burger King's food...I cannot imagine what flame would smell like..but I'm really willing to bypass it.

Vérité Parlant said...

Can you believe that they actual released it as a scent? Anybody buying it is not part of the current economic crisis because he/she has money to waste. It's supposed to be a profitable advertising joke, but still they invested dollars to do this ... :-) It's the new guerrilla advertising, I guess.