Friday, June 11, 2010

American Cancer Society Wins Two PR Campaign Awards

I am not surprised the American Cancer Society and its communications agency, Brodeur Partners, both have won two Silver Anvil awards from the Public Relations Society of America for the ACS's More Birthdays campaign. Even if I hadn't been one of the bloggers who accepted a small part in the social media side of it, I'd say the same. It's a great outreach program.

From PR Newswire:
Widely considered to be the communications industry's most prestigious awards, the Silver Anvils are an established icon of the "best-of-the-best" public relations practices, acknowledging the very highest levels of achievement.

The American Cancer Society and Brodeur Partners' campaign "Creating A World With More Birthdays," won the Silver Anvil in two categories, - "Reputation and Brand Management" - Nonprofit Organization and "Integrated Communications"- Associations/Government/Nonprofit.

The More Birthdays movement was designed to help deepen understanding of how the Society saves lives in communities nationwide and to unite people passionately committed to creating a world with less cancer and more birthdays. Through the movement, the Society is reinventing itself by simply and positively communicating its progress in saving lives from cancer and engaging new members in the fight. To date, the effort has shown statistically significant increases in awareness and relevance of the Society's mission and is cultivating a new generation of donors and volunteers for this legacy brand.
Read more here.

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